Carol Horton has been named vice president of the Kaleida Health Adult Foundation.
In that role, she will support the “adult” facilities, including Buffalo General Medical Center/Gates Vascular Institute, DeGraff Memorial Hospital, Millard Fillmore Suburban Hospital, Long-Term Care as well as the Visiting Nursing Association of Western New York.
Horton joins Kaleida Health from the Buffalo News, where she has served as the vice president of Marketing & Public Relations since 2013. In that role, she oversees brand marketing, consumer marketing of newspaper and Buffalonews.com, plus community partnerships and sponsorships.
Horton also has served on the Children’s Hospital Foundation board for the past four years.
“We are thrilled to be able to add a proven leader like Carol to the Kaleida Health team,” said Jody Lomeo, president and CEO of Kaleida Health. “Her corporate experience combined with her role in the community make her a great fit to lead the Kaleida Health Foundation.”
Lomeo added that Kaleida Health has also begun a search for a vice president for the Oishei Children’s Hospital Foundation.
The decision to split the functions and have two leaders (like Kaleida Health had prior to 2005) emphasizes the fact that both the adult hospitals – as well as Children’s – each needs full philanthropic and fundraising attention. The respective hospital organizations continue to grow and evolve, hence the importance of having leadership overseeing each division.
Horton began her career in media on television in Virginia before moving to California. She worked in all channels of communication including being a TV broadcaster, a radio news director, a magazine assistant editor, an online content producer and a custom publications manager.
Her focus turned to marketing while working for The Desert Sun in Palm Springs, CA before relocating to Buffalo and joining the Buffalo News as director of marketing in 2012.
Horton said, “I am thrilled to be in a position to help Kaleida Health achieve its mission of providing best-in-class patient care and services. The people of Western New York deserve that, and I can't wait to champion that cause.”
The Kaleida Health Foundation supports Buffalo General Medical Center/Gates Vascular Institute, DeGraff Memorial Hospital, Millard Fillmore Suburban Hospital, Long-Term Care as well as the Visiting Nursing Association of Western New York.
The Children’s Hospital of Buffalo Foundation supports Oishei Children’s Hospital.
Horton holds a Bachelor of Science in Communications from James Madison University. She is a native of New Jersey and enjoys living in downtown Buffalo.
Horton will begin her new role with Kaleida Health in mid-April. Please help welcome her to the team!