Kaleida Health’s Public Affairs and Marketing Department is taking the first step with management integration for the Twin Tier project.
Dennis J. McCarthy has been hired as the director of Twin Tier marketing. McCarthy has served as the vice president of marketing and communications for Upper Allegheny Health System since 2012. Prior to that, he spent more than 30 years with Catholic Health and its member hospitals, overseeing communications, marketing and government affairs.
In his new role, McCarthy will be tasked with organizing the marketing and communications efforts for Brooks Memorial, TLC Health Network, Olean General Hospital, Bradford Regional Medical Center and Cuba Memorial Hospital as they become members of the Kaleida Health family.
The next areas to implement their respective management integration plans include finance, revenue cycle, human resources and IT. Announcements on each of the departments will occur over the next 30-60 days. Among the upcoming positions that will be posted with a selection process initiated include:
About the Twin Tier Network
Kaleida Health has been working with five Southern Tier hospitals over the past 18 months to implement their respective affiliation agreements.
A new "twin tier" network is now forming to take advantage of the capabilities and market presence of Upper Allegheny Health System (Olean and Bradford, Pa), Brooks Memorial, TLC Health Network and Cuba Memorial Hospitals.
In an effort to best serve our respective patients, the Twin Tier will work as an integrated system with Kaleida Health to rapidly improve quality, leverage its scale plus integrate and optimize its use of technology. This will better position all entities and help them achieve sustainability into the future, leveraging Upper Allegheny infrastructure and capabilities.