Released: 5/5/2021 3:57:18 PM
We are excited to announce that several marketing campaigns for Kaleida Health, Great Lakes Cancer Care Collaborative (GLCCC) and the Children's Hospital of Buffalo Foundation won a total of 10 Healthcare Advertising Awards.
Our marketing team along with our advertising agency, The Martin Group, developed the campaigns. The Kaleida Health campaigns focused on encouraging the community on not delaying care and surgeries during COVID-19 as well as thanking healthcare workers for their commitment during COVID-19. The GLCCC campaign aimed to raise awareness of GLCCC and the partnering organizations providing care and services for cancer patients. The Children's Hospital of Buffalo Foundation "FOR" campaign, which encouraged donations for the kids at Oishei Children's Hospital.
The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. A national panel of judges reviewed all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. With over 4,400 entries, we are very proud of this recognition.
Congratulations to the Kaleida Health marketing team on their efforts and well-deserved recognition!